Color psychology is a field of study that’s devoted to analyzing the emotional and behavioral effects produced by colors and color combinations. Ecommerce website owners want to know which color will make their website visitors spend more money. Home decorators are after a color that will transform a bedroom into a tranquil Zen retreat. Fast-food restaurant owners are dying to know which color combinations will make you want to super-size your meal. As you can imagine, color psychology is big business.
Describing the emotional connections that people can have with colors can be a very hippy-esque topic and that is why it is handy to have an understanding of the emotional attributes of some of the main color groups.
- Red – Anger, danger, warmth and passion. It can increase heart rate and raise blood pressure, and be overwhelming if used too much.
- Orange – Bright, fun, friendly and playful. Commands…
View original post 164 more words